Admeira, Ringier and Ringier Axel Springer Switzerland launch Marketplace
More than 80 advertisers and agency representatives followed the international launch of Marketplace on Wednesday. The booking portal for print campaigns is an innovation by Admeira, Ringier and Ringier Axel Springer Switzerland.
Alexander Theobald, COO Switzerland and Managing Director Blick Group, Thomas Kords, Director Strategic Projects & Analysis, Evelyn Eisenhauer, Director Media Services, Bertrand Jungo, CEO Admeira, and Ralph Büchi, CEO Ringier Axel Springer Switzerland (from left).
This will provide the advertising industry with a tool that significantly improves the resource and cost efficiency of print campaigns and increases their advertising impact, according to a press release on the event.
Bertrand Jungo, CEO Admeira, opens the launch: "Our aim is to create real (added) value and convenience for our customers. We are proud that with Marketplace we can offer an exclusive booking portal that makes a print campaign successful. Our reference customers are thrilled." Marketplace offers advertising customers and agencies digital access to Admeira's entire print portfolio of around 30 media titles.
From the offer to the final booking: Print campaigns can be managed with just a few clicks and the discount can be controlled in a targeted manner thanks to the Dynamic Pricing pricing model. Ralph Büchi, CEO Ringier Axel Springer Switzerland and Head of Publishing at Ringier: "The fully automated Dynamic Pricing makes the print campaign attractive. The advertising customer can control his own discount with six levers. That is efficient and transparent campaign management."
Afterwards, the guests tested for themselves at various demo stations how they can set up a print campaign in just three steps.
