Neo Advertising wins the bid for the city of Bern
Neo Advertising has been awarded the contract for the management and marketing of the public display areas and the city maps of the city of Bern. The advertising spaces at the bus stops will remain with the previous provider.
From January 1, 2020, Neo Advertising will manage a complete advertising inventory of around 1,800 classic as well as backlit advertising spaces for at least eight years. In the process, Neo Advertising will also operate the capital's cultural, political and official billboards.
Christian Vaglio-Giors, CEO of Neo Advertising, said in a statement that he was delighted to have been awarded the contract: "The fact that we were able to win over the city of Bern is a real reason to celebrate! We are now the official outdoor advertising operator of the federal capital and thus the fifth largest city in the country. This is the best proof of our determination to steadily expand our presence in the Swiss outdoor advertising market. We are already looking forward to gaining a long-term foothold in Bern and offering our customers increasingly diverse and effective communications solutions."
