Corriere del Ticino and Audienzz expand strategic partnership
Audienzz is expanding its partnership with the Ticino media house Corriere del Ticino. In addition to national advertising sales, Audienzz is now providing all technology services for advertising delivery to the Ticino news provider.
As part of the intensified collaboration, Audienzz is integrating its internally developed ad tag systems into all Corriere del Ticino portals: Cdt.ch, Ticinonews.ch, Caffe.ch, Radio3i.ch and Teleticino.ch. According to the press release, this enables the creation of new advertising formats and increases the quality of advertising playout, among other things through better viewability values and data targeting. The new setup also significantly optimizes programmatic availability.
Corriere del Ticino now also uses the interactive Audienzz online portal "adconsole" to manage all digital advertising campaigns via the marketing company MediaTI Marketing.
"The trust of Corriere del Ticino confirms our strategic focus on technology and services in the digital advertising market. Corriere del Ticino has proven to be an ideal match for our portfolio and we are very much looking forward to the deepened cooperation with our Ticino colleagues," Remo Baumeler, Managing Director of Audienzz, was quoted as saying in the statement.
"Our medium-term vision coincides in many respects with that of Audienzz. Together, we are facing the challenges of digitization and change in the publishing industry. Audienzz offers the Corriere del Ticino Group the professionalism and reliability that is a prerequisite for continuing to exist in the market," says Alessandro Colombi, General Manager of the Corriere del Ticino Group.