Rubmedia takes over the marketing of three Publicitas titles

Rubmedia is taking over the advertising management of the former Publicitas titles Touring Bern and Journal Coiffure Suisse with immediate effect. Furthermore, the Bernese specialist for trade and special press will take over the marketing of the publication of the Swiss Midwives Association for the advertising year 2019.

rubmedia-t

In the wake of the bankruptcy of Publicitas, the TCS Bern section and the Association of Swiss Hairdressers quickly and unbureaucratically found a new solution for the advertising financing of their publications. Rubmedia's twelve-strong advertising team is able to take over marketing with immediate effect.

Rubmedia also won the marketing contract from the Swiss Midwives Association as part of a regular tender process. The association is currently rebranding and redesigning its specialist publication Hebamme.ch. The completely revamped magazine will also be marketed by Rubmedia from autumn 2018.

In order to be prepared for this and further growth, Rubmedia has expanded its existing team with two additional specialists. Tobias Böpple was previously a freelance advertising marketer for Klocke Verlag and the Handelsblatt publishing group, among others. Simona Manoelli (previously HTR Hotel Revue) will also join the team in the course of the summer.

Rubmedia, a family-owned company specialising in content marketing and magazine production, is thus expanding its portfolio to a total of 20 print titles and 12 digital media channels and now employs 14 marketing specialists in Wabern near Berne.

(Visited 36 times, 1 visits today)

More articles on the topic