Publicitas opens a new site in Geneva
As part of the rollout of its new cross-media print and digital strategy, Publicitas opened a branch office in Geneva on February 1, 2018.
The growing demand for programmatic offerings and the need to be closer to the Geneva market have made it possible to develop a local customer satisfaction strategy, according to a statement. Julien Leroy, Key Account Manager is now responsible for responding to client and agency inquiries within the framework of local, regional and national strategies. With this opening, Publicitas is now present in all French-speaking cantons.
