Neo Advertising now markets Winterthur's display spaces
As a result of a tender for the exclusive right to use all display areas of the public space in the city of Winterthur, Neo Advertising will receive the licenses for the permanent analog advertising media as well as the advertising pillars from January 1, 2018.
Consisting of 855 F4 (611), F200 (143), F12 (94) and F24 (7) format billboards, as well as five illuminated advertising pillars, the display domain of the public space of the city of Winterthur constitutes the most massive display offer in the sixth largest city in Switzerland. As of January 1, 2018, Neo Advertising will also carry out political, cultural and BFU billposting for the municipality of Winterthur.
Christian Vaglio-Giors, CEO of Neo Advertising, commented on this latest development in a statement: "We are pleased to further develop our billboard offering with the city of Winterthur. This success gives us the opportunity to tap into the sixth largest city in Switzerland, consolidate our offering in the Zurich region and continue the development of our positioning in the public space. The city of Winterthur will be an important element of our new City 2018 offering, given its dynamism, population density and the quality of its advertising space locations."
The 697 commercial spaces of the F200, F12 and F24 formats and the five advertising pillars of the City of Winterthur will complement Neo Advertising's City offering from January 1, 2018. From the next update, all F200, F12 and F24 spaces will be integrated into the SPR+ media planning tool, with marketing starting on December 1, 2017. (hae/pd)
Photo Winterthur: Thomas Staub
