Publicitas and Touring renew management contract
The existing management contract between Publicitas and Touring, Switzerland's highest-circulation special-interest magazine, is extended.
The members' magazine of the Touring Club Schweiz (TCS) is published monthly with a circulation of 1.2 million copies and has grown to more than 1.4 million readers since its conversion to a magazine. Publishing director Reto Kammermann commented in a statement, "We have examined several options in detail and, based on the facts, have decided that we would like to continue to work with Publicitas on marketing matters." The continuation of the contract is, according to the statement, "an important commitment to Publicitas on the part of TCS and a reaffirmation of confidence in a well-functioning collaboration on a professional level."
