Sony Playstation advertises new game on screens from Screen24

The cooperation includes a DOOH moving image campaign, the branding of cell phone charging stations (AdStations ) as well as Zurich and Geneva cabs. Through a specific selection of Screen24's AdStations in cinemas and shopping centers, Sony Playstation reaches its desired target group directly. Screen24's DOOH network consists of integrated advertising screens in cell phone charging stations as well as screens in cabs. Across Switzerland, Screen24 has over 1,000 locations and thus covers the shopping, gastronomy and fitness segments. "Thanks to the deliberate placement of the screens, our customers can evaluate at which locations their customer segment is located and show their advertising exactly there. For Play Station's promotion for the new game "GT Sport - Gran Turisimo", the client chose locations in cinemas and in shopping centers and can thus optimally target its advertising campaign to the corresponding customer segment," says Adriano Fernandes, Sales Director of Screen24.

Apart from the advertising on the screens, the AdStations are branded accordingly for the promotion. Play Station also uses Screen24's offer to brand cabs. This promotion will take place in the cities of Zurich and Geneva. "The combination of moving image advertising with the branding of the AdStations convinced us, because it allows us to reach our target group directly. At the same time, the additional branding of the cabs allows us to reach a very large and heterogeneous audience," says Sascha Komaromy, Head of Marketing Switzerland at Play Station. The advertising campaign will take place from mid-October to mid-November 2017.