Audienzz and Media Focus enter into strategic partnership
The Swiss communications research company Media Focus relies on Audienzz monitoring technology to expand its digital expertise.
Together with the technology start-up Zulu 5, Audienzz has developed the new live monitoring tool Zulu White. Zulu White reliably captures all campaign-relevant information and categorizes the data by industry and channel.
Media Focus surveys the presence of brands across all communication fields. The data from advertising, social networks, news, blogs and other channels is aggregated to create what is known as "Total Brand Visibility". By integrating Audienzz's digital data, Media Focus refines and completes its existing services. "The trust that Media Focus places in our products confirms us in our strategy of continuing to invest in our own developments," says Remo Baumeler, Managing Director of Audienzz.
Joint product developments are also planned as part of the strategic collaboration between Media Focus and Audienzz. Jens Windel, CEO of Media Focus Switzerland: "We want to create absolute transparency for our clients on digital channels as well. The partnership with Audienzz underlines our leadership in the independent collection of digital brand and campaign data."
