New collaboration: SPR+ integrates space inventory from Neo Advertising
The neutral research institute for Swiss Out of Home Media SPR+ and Neo Advertising have decided to cooperate. As part of an update, SPR+ uploaded Neo Advertising's inventory of 471 analog street spaces in the city of Geneva to the SPR+ Expert media planning tool for planning on June 19, 2017.
From now on, the media performance of Neo Advertising's poster panels will be transparently shown in SPR+ Expert, in addition to the media performance of APG|SGA and Clear Channel Switzerland. The campaigns of these three outdoor advertising companies can be evaluated and planned across providers.
SPR+ delivers out-of-home media performance for the whole of Switzerland. Geographically targeted campaigns can be mapped and evaluated with performance values weighted by visibility. Individual spaces and campaigns can be evaluated for any geographic area, from a single municipality to the national level, and thus planned precisely according to customer needs. Small-scale control of customer-specific branch areas, including documentation of costs and performance, is possible. The advantage of this is that the intended target groups are reached with pinpoint accuracy and in the right dosage.
Despite this expansion, license prices for advertisers and agencies will remain unchanged for the time being, according to the release.
