Audienzz and Somedia Promotion enter into exclusive partnership

Audienzz expands the advertising marketing network NZZ-Netz to include the Somedia online offering Suedostschweiz.ch. In addition to the offerings of the NZZ Media Group - including Nzz.ch, Tagblatt.ch, Luzernerzeitung.ch or FM1Today.ch - the NZZ Network also includes other Swiss online platforms, such as those of AZ Medien or Telebasel.ch.

Audienzz is now responsible for the national marketing of Suedostschweiz.ch in the NZZ network and can book and control advertising placements directly. Somedia Promotion continues to look after the local market, national direct customers and agencies, but is now working with Audienzz's advertising technology systems.

"After the relaunch of Suedostschweiz.ch and the launch of the new app, the course is set for the future. By working more closely with Audienzz and participating in the NZZ network, we are strengthening our presence in the national advertising market," says Peter Baumgartner, Head of Digital Advertising, at Somedia Promotion.

Thanks to this partnership, advertisers will benefit from broader coverage in Switzerland and additional advertising formats on suedostschweiz.ch, according to a statement. Exclusive placements on a page, so-called branding days, can now also be booked simply and directly via Audienzz.

"With the integration of Suedostschweiz.ch, we are further increasing our reach in the premium and news environment. The steady growth in new journalistic products confirms us in our digital strategy," explains Remo Baumeler, Managing Director of Audienzz.