Goldbach Audience becomes partner of Tamedia Advertising
Tamedia and Goldbach Audience join forces in video marketing. As part of this partnership, Goldbach is integrating Tamedia Advertising's pre-roll video inventory into its own network products.
From March 2017, Tamedia Advertising and Goldbach Audience will jointly offer video products to their advertising customers. As before, Tamedia Advertising will focus on direct sales, while Goldbach Audience will offer inventory within its own network and data products.
Advertising customers will benefit from expanded video reach with national coverage - across all devices, in both traditional and programmatic buying. At the same time, the quality level of the video products is to be increased with regard to parameters such as "completion rate," "view through rate" and "visibility.
The development of future joint data and targeting products in the video sector is also an important pillar of the partnership.
The trust of shows that the chosen path of exclusive marketing of quality inventory is the right one, comments Stefan Wagner, Managing Director of Goldbach Audience, on the cooperation in a statement. This step also creates more transparency in the video marketing market, adds Dominik Lämmler, Chief Sales Officer Display Classified & Tamedia Network at Tamedia Advertising.
