Reach hotel guests programmatically
Thanks to a cooperation with Luxia Global, advertisers can now programmatically play out their digital advertising campaigns on the WiFi network of leading hotel chains via Stailamedia and thus target the hard-to-reach Out Of Home target group of travelers.
The digital inventory of technology and media company Luxia Global has been accessible through Stailamedia Media and Data Exchange since December, the company said in a statement. Luxia exclusively markets the digital advertising inventory of high-end 4 and 5 star hotels and operates the largest hotel advertising marketplace in the world. Over 10,000 hotels in more than 250 cities around the globe belong to it. The exclusive hotel partnerships of the British company generate one billion impressions per year.
According to an evaluation by Luxia, over 95 percent of all hotel guests in the existing network use the hotel's own WiFi network on their mobile devices. The prerequisite for this is always dial-in via an internal login page. Advertisers can place their ads via Stailamedia both on this WiFi login screen - with a guaranteed visibility of 100 percent - and on end devices and channels belonging to the hotel, for example on the smart TVs located in the network, the hotel TV channel and the guest service apps.
A variety of targeting options are available for an even more targeted user approach, such as selection by hotel or hotel chain, star rating, city, region or country, as well as technical parameters such as mobile device, manufacturer, operating system or browser language.
Hotel guests can also be reached via retargeting or audience extension with dynamic and content formats. The exclusive first-party data of the hotels and additional third-party data via the Stailamedia Exchange can be used as the basis for targeting.
Addressing travelers in their hotels gives brands access to a target group that would otherwise be hard to reach. It creates entirely new revenue potential at the local level and opportunities for local and global branding. At the same time, it opens up new revenue streams for leading hotel groups worldwide.
