Lidl Switzerland DOOH screens can now be booked programmatically

With immediate effect, Excom Media is opening up programmatic access to a further 755 Lidl screens for digital out-of-home campaigns. The screens are strategically placed in the entrance and checkout areas of Lidl stores.

For almost a year now, Excom Media and Lidl Switzerland have been cooperating for the marketing of POS screens at Lidl Switzerland (werbewoche.ch reported), now the collaboration continues: Excom Media AG announces a significant expansion of its programmatic digital out-of-home (DOOH) offering. From now on, advertisers have the opportunity to place data-based campaigns programmatically in the Lidl Switzerland environment.

The network comprises 755 DOOH screens in 177 stores throughout Switzerland, with a weekly gross reach of around 4 million contacts, according to Excom Media. Excom Media speaks of a further milestone in terms of retail media: All marketed retail networks, including Spar & TopCC, Melectronics and the POS Healthcare, can now be booked programmatically, totaling more than 2,000 screens across Switzerland. They can be booked per network, per region or individually. Bookings are made via the leading demand-side platforms (DSPs) such as Active Agent, Splicky, The Trade Desk, Hawk, Media Math, Scoota, Platform 161, Sage Archer, EasyMedia and TPS Engage.

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