Noord responsible for redesign of "DirectPoint" magazine
The Noord agency in Berne has implemented a comprehensive redesign for Post Advertising's trade magazine "DirectPoint".
Post Advertising's trade magazine for dialog marketing and cross-channel marketing is sent specifically to executives, decision-makers and increasingly also to practitioners in the advertising world. DirectPoint includes editorial articles, interviews with experts and practical tips to make everyday work in marketing and communications easier. In addition to inspiration DirectPoint illustrative best cases and current trends.
The magazine is produced in two languages and has a circulation of 40,000 copies. To reach target groups on different platforms, the print edition is supplemented by a Hub and a newsletter supplemented.
The first issue has just been published in a new design. Noord modernized the layout and developed a suitable image concept - taking into account Post Advertising's "Yellow Edges" brand manual. The current issue is dedicated to "Advertising in uncertain times". The topic is explored in depth in various articles and enriched with images from Studio Attila Janes. The project was commissioned by Post Advertising and realized in close cooperation with the agencies Infel and Klarkom. Further issues are planned.
