Medienart takes over Pro Senectute magazine "Slow Motion

Pro Senectute Switzerland is parting ways with its magazine "Zeitlupe. The magazine, which according to its own information has established itself as a pioneering magazine for older people in Switzerland, will now be published by Medienart as of November 1, 2023.

Slow motion over time: an excerpt of past publications of Pro Senectute's magazine. (Screenshot:

According to the statement, challenges of digitization as well as the highly specialized publishing environment would have severely limited Pro Senectute Switzerland's ability to create the necessary synergies with the organization's other areas of responsibility. As these synergies are essential for an economically successful continuation of the Slow motion However, the Foundation Board decided to hand over the magazine to Medienart.

Thanks to the expertise and broad network of the publishing house, which includes Annabelle and Le menu would result in synergy effects for the Slow motion result. The transfer will ensure the economically successful continuation of the print magazine and its online platform The parties have agreed on a takeover date of November 1, 2023. The integration into Medienart will not result in any layoffs, according to the statement.

The Slow motion has a WEMF-certified readership of 116,000 (MACH-Basic 2023-1). The editor-in-chief is Marianne Noser.

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