Liechtensteiner Volksblatt apparently to be discontinued

It is the oldest daily newspaper in Liechtenstein, and now it is facing closure: in the long term, it is no longer possible to operate it profitably, it was said.

The Principality of Liechtenstein is likely to lose its oldest daily newspaper, according to a statement. The newspaper, which has been published since 1878 Liechtensteiner Volksblatt is to be discontinued due to a lack of economic prospects. The General Meeting of Shareholders will have the final say on the matter at the end of February. The discontinuation of the newspaper will be proposed to the General Assembly by the Board of Directors of Liechtensteiner Volksblatt AG, the publisher. According to its management, the last issue is to be published at the beginning of March.

The Board of Directors was of the opinion that "long-term economic operation" was no longer possible. Even the involvement of external specialists, capital increases and financial subsidies had not been able to avert this situation. Like most other newspapers, the Liechtensteiner Volksblatt the outflow of advertising dollars to companies like Google and Facebook, the executive wrote.

In addition, the number of print subscribers is falling constantly. Most recently, the normal circulation was 6,100 copies. At the same time, the willingness to pay for digital news content is still too little developed, it was said. If the general assembly of Liechtensteiner Volksblatt AG decides to discontinue the "Volksblatt," the company plans to work out a social plan for the terminated employees. (sda)

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