New design and new sections for Schweizer Illustrierte
The people magazine Schweizer Illustrierte is strengthening its DNA and has been appearing since Friday with a refreshed layout, new sections and an expanded lifestyle service section.
For SI Editor-in-Chief Silvia Binggeli, who took over the title in February, it's back to the roots. "I started my journalistic career over twenty years ago as a journalism student at the Swiss Illustratedn began. I'm very excited to now lead the cult magazine into the future with a great team." The Swiss Illustrated will appear from Friday with a refreshed layout and additional new sections.
Personalities in focus
Meeting and showing personalities in private is part of the DNA of the SI. There are now additional sections: In the future, two Swiss personalities from different fields will exchange views on current social issues in the "Gipfeltreffen" discussions. In "Meine Kulturwoche" (My Culture Week), celebrities reveal which films, books, concerts or art exhibitions inspire them. In addition, Swiss people who have moved abroad talk about what they experience abroad and what they miss about Switzerland.
In the back section of the magazine, the service pages are visually upgraded and expanded with lifestyle: Interior, watches and sustainability are new additions to the established topics of travel, health, food, cars, fashion and beauty. The expanded lifestyle section also appears in the French-language sister magazine L'Illustré.
Expanded view, refreshed layout
The logo again gets a prominent appearance and moves to the left margin on the cover. The weekly content will be visible on the cover in all its diversity. In the magazine, clear structures, new fonts and tidy graphics will ensure better reader guidance. The pictures - the trademark of a magazine - are given space. The service section will be visually enhanced. Although playful elements freshen up the appearance, the reader guidance has become calmer and clearer.
"The SI content formula is not new - but we want to strengthen it. Loyal readers should not have the feeling that they are holding a completely different magazine in their hands - just a refreshed one, one that brings well-known personalities closer to them each week, but also presents newcomers, lets them discover and shows the diversity of Switzerland," explains Binggeli. "We keep an eye on social developments. Above all, we want to surprise and entertain with honest, relevant stories and strong images of personalities."
