Watson and Lyrics launch partnership
The online portal Watson and the magazine Lyrics are joining forces and are now looking for advertising partners for their joint project.
Starting with a print edition as a high school graduation project, Lyrics today sees itself as a unique cultural platform in the Swiss media landscape. The hip-hop platform entertains and informs its community about news and things worth knowing from the national and international urban music cosmos.
Through a cooperation with Watson are intended to give this news even more clout. As regular blog posts, they address the "social media generation" in their own language. Watson as a platform picks up users in their lifeworld, uses all facets of digital storytelling and offers a mix of news, entertainment and debate in terms of content.
"We are now looking for advertising partners for our joint project. This can be an attention-grabbing and relevant co-creation, especially for the social sector," explains Watson-CCO Tarkan Özküp. "From the combination of Watsons credible environment and LyricsAnchoring in the urban scene, an intermedia platform with impact is created over time. The desired target group is addressed in the language they understand. No artificial hype. Pure authenticity, which our clients are looking for in their messages."
From the perspective of Emanuel Ernst, Managing Director of Ese Agency and the Lyrics Magazine, be Watson It's hard to imagine the Swiss media landscape without it. But until now, one section had been missing: "The music, the scene, the lifestyle section. It quickly became clear to us that the partnership between Watson and Lyrics magazine has huge potential. In addition to a young and urban community, we bring exciting content that covers topics ranging from music to urban lifestyle. Lyrics is, so to speak, the 'missing piece' in the big Watson-puzzle," says Ernst.
