Mediapulse: Classic television most popular
The third quarterly report 2022 of Mediapulse Streaming Data shows: Classic TV binds the most viewers - just not among the younger ones.
Classic television continues to be characterized by the highest daily reach in the third quarter of 2022. This is shown by the latest data from the Mediapulse Streaming Datawhich is intended to provide an independent, cross-platform and comparable database for the use of TV and other video services. Reach in the third quarter follows a similar seasonal trend as in the previous year. A look at the video platform YouTube and the streaming provider Netflix shows that they also continue to achieve relevant audience shares in terms of daily reach. The other streaming platforms Disney+, Amazon Prime and Apple TV+ still reach comparatively few people.
In terms of usage time, traditional TV continues to lead the field and retains both the entire Swiss population and its effective users the longest. This is followed by the streaming platform Netflix, which has a high dwell time - followed by TV via small-screen devices. Compared to Netflix, Youtube has a lower dwell time, but nevertheless a lower effective dwell time.
higher viewing time.
Youtube leads the way among young people
However, the report also shows that YouTube reaches more people in the 15 to 29 age group than the TV stations' offerings. In this age group, YouTube is therefore still the moving image offering with the largest user base. However, TV continues to have the highest daily reach among all other age groups. In the third quarter, it even reached slightly more men than women.
