Podcast "Hallo Heidiland" gives the region a face

Heidiland Tourism launches the podcast "Hallo Heidiland" with former SRF radio man and current Blue Sport presenter Manuel Rothmund.

Zum Auftakt trifft Moderator Manuel Rothmund die Hüttenwirtin Martina Gassner. Foto: Heidiland Tourismus.
To kick things off, presenter Manuel Rothmund meets hut host Martina Gassner. Photo: Heidiland Tourism.

Heidiland Tourism now also has a podcast: With "Hallo Heidiland", presenter Manuel Rothmund meets people who are connected to the vacation region in different ways. The focus of the new audio offering is to be on people - exciting personalities from the vacation and leisure region of eastern Switzerland. With them at home, at their place of work or under free sky discussions are to take place approximately around the life stories of the individual Podcast guests. Manuel Rothmund, who grew up in the vacation region of Heidiland as a resident of Bad Ragaz, will not only get to know his interlocutors during these encounters, but also his old home from its unexpected side, episode after episode.

With the podcast, Heidiland Tourism wants to adapt to changing trends in the travel market. Because more and more people are looking for real encounters, authentic experiences and impressions that have a lasting effect. And that requires also new forms of communication between tourism organizations and guests, communicate Heidiland tourism. Podcasts are particularly well suited for this purpose, because listeners select content in a targeted manner.

Ex-SRF digital editor to kick off the Heidiland podcast

To kick things off, the presenter meets Martina Gassner, a former professional colleague. The ex-SRF digital editor tells why she found her calling as a neo-hut host on the Fursch Alp on the Flumserberg at 1792 meters above sea level. "Hallo Heidiland" is available on all popular podcast platforms such as Spotify or Apple Podcast. Here you can find more information about the individual guests. The podcast is produced in collaboration with Fabio Nay from Live Fabrik.


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