Mediapulse: The new online research is here

After two years of development, Mediapulse today has launched the Online Content Audience Data - and thus the first part of the new onlineResearch implemented. With this Switzerland now has a continuous measurement of online use available, showing the people behind the machines. Thus can about Utilization curves to at Hour level be shown. Data to the months of July, August and September 2022 are available in the new research system is now available.

The new, "hard" Measurement produces Data, the only conditional with other Surveys at survey basis or past systems are comparable. Nevertheless, they show a familiar picture and stable market conditions. As a first public data set, a top 10 ranking of the strongest publisher brands as well as a ranking of the designated networks.

The large Challenges at Start of the project were the agglomeration of the participating websites and apps and the establishment of the media panel by the service provider Kantar. For the measurement panel, media panel participants were recruited to also participate in the onlineresearch, in addition, new households were recruited that did not own a TV set (non-TV-households) and all households were equipped with the appropriate devices (the focal meter).

As a result, by the end of 2021, the modern media panel had become the "single source of truth" for measuring created. Over the course of the last few months, the new data has been subjected to a multi-stage review process: a internal validation of the measurement system and the various process steps, an initial external Validation of the measurement data against available comparative data as well as a sounding of the results with the
most important customers in the online market.