Screen-up under the motto "TV Wonderland": Preview of TV highlights

The 23rd edition of screen-up took place on Thursday, September 15, in Hall 622 in Zurich Oerlikon. Around 700 guests accepted Admeira and Goldbach Media's invitation to what was, as usual, an entertaining TV day.

Today, visitors to this year's screen-up embarked on a journey into the world of television - into a "TV Wonderland". Under oversized flowers, between Cheshire cat holograms and furniture overgrown with ivy, advertisers, agency staff and media met for the biggest Swiss TV day. Hosts Admeira and Goldbach served coffee creations, ice cream and sandwiches under a giant balloon in the hall. And in a Rabbit Hole, a photo action provided the best entertainment.

Shortly after midday, the starting signal was given for the first of three show blocks. The two managing directors of the hosts, Alexander Duphorn, CEO Goldbach Media, and Frank Zelger, CEO Admeira, welcomed the visitors as follows: "The Future is now. There are several world premieres to celebrate this year in the TV country of Switzerland." With this, they alluded not only to many new TV programs, but also, among other things, to the expanded measurement of TV, the introduction of replay ads at the beginning of October, and a new TV planning tool.

Football and thrillers on SRG; entertainment on Admeira's private channels

At the beginning of the event, the guests at the screen-up were immersed in the screening of the channels marketed by Admeira. Things got underway with the SRG channels. Danitsa, the SRF Best Talent winner from Geneva, opened the screening with a powerful voice. The two SRF presenters Annette Fetscherin and Jennifer Bosshard then led through the screening in a sporty and entertaining manner.

Advertisers can look forward to great crime environments. In the fall, the new in-house production "Die Beschatter" will start on SRF, RTS and RSI. In December 2022, there will be a reunion with the cult Valais cops in "Tschugger. In addition to thrillers, SRF will broadcast the eight-part thriller series "Der Schwarm," one of the most elaborate series ever filmed in Europe. Sports fans are not left out either. SRG will broadcast all World Cup matches live. In addition, SRF will show an exclusive soccer documentary of the Swiss national soccer team. Murat Yakin already revealed first insights into the doc to the guests on site. With a strong offering like the 2023 elections, SRG is proving its reliability in providing information. With a live broadcast from the Wandelhalle of the Bundeshaus, the Bundeshaus editorial team of SRF and RTS demonstrated their expertise in political reporting on SRG stations.

After the SRG screening, a strong live performance of "real beats" made the hall shake. TF1, TFX and TMC presented their highlights in a gripping trailer. At TF1, audiences can look forward to the return of the best entertainment series, renowned French dramas and the best American movies and series. With a new season of Koh-Lanta, The Voice, Ninja Warrior and a new prime-time event of Les Enfoires.

At TMC, after a record-breaking season, "Quotidien" enters a new round next year. TMC will also show 20 documentaries and exclusive U.S. series. Reality TV continues to be an important pillar of TFX for young audiences. Later this year, "La Bataille des Clans," a new prime-time show that is a mix of reality TV and sitcom, will air.

Following this year's huge success, SWISS1 2023 continues to build on the theme of swinging and also offers a diverse range of entertainment such as the "Moviemania" brand with Hollywood action blockbusters, cult classics, rom-coms, popular reality dating formats and the best series on Monday evenings. As an alternative to the World Cup during Advent, SWISS1 offers 150 hours of Christmas movies full of love, romance and a whole lot of kitsch.

Tele Regio Combi (TRC) stations continue to focus on providing an attractive regional public service with news and talk shows.

Stations marketed by Goldbach focus on entertainment

The two show blocks of the stations marketed by Goldbach kicked off with the traditional Goldbach video. This year's video is all about "Replay". In the video, Goldbach Media CEO Alexander Duphorn shows how it would look in real life if people could press the rewind or pause button at will - analogous to TV - and thus gain additional time. His message was unmistakable: TV is and remains not only attractive, but also number one when it comes to moving images. Replay ads can reach even more people than before.

The following show block of CH Media was moderated by Marco Fritsche. On stage, the audience favorite welcomed, among others, CEO Roger Elsener and Swiss film director Michael Steiner. The fourth season of "Sing meinen Song - Das Schweizer Tauschkonzert" is coming up at CH Media. The secret about the star-studded sofa has been revealed: This time, host Seven invites Joya Marleen, Baschi, Luca Hänni, Peter Reber, Anna Rossinelli and EAZ to the swap concert in Gran Canaria. The fourth season will then start in the first quarter of 2023 on 3+. After a ten-year hiatus, CH Media is also launching a new round of the cult show "Jung, wild & sexy". The new season will start exclusively on the oneplus streaming service this fall.

The news from the media company RTL Deutschland was presented by Sascha Schwingel, Deputy Head of TV & Entertainment at RTL Deutschland, and TV presenter Laura Wontorra. Their channels aim to entertain, inform and inspire - with classic channels like RTL or VOX and with the expansion of RTL+. To achieve this, RTL is investing in content and in talent. RTL is consistently expanding its investigative segment and has hired excellent journalists for this purpose. RTL is also offering the best family entertainment and, in addition to cultivating its successful top brands, is focusing on remaking popular classics such as "The 100,000 Mark Show" or "The Doll Stars," the second season of "Sissi" or a new edition of the TV event "Die Passion. In sports, RTL announced that it had secured NFL rights. At VOX, new programs range from cooking shows like "Next Level Chef" and factual formats like "Herz an Bord" to docu-soaps like "Detlef goes Schlager. The station shows attitude, for example, in the new format "Zum Schwarzwälder Hirsch - eine außergewöhnliche Küchencrew und Tim Mälzer" or in the long-term documentary on the flood disaster, made in cooperation with Stern.

As the "Home of Reality," Rtlzwei focuses on authentic and credible formats - including docu-soaps, daily soaps and shows, as well as informative documentaries and reports. Advertisers and TV viewers can look forward to the continuation of classics like "Die Geissens," "Die Wollnys," and "Daniela Katzenberger. The new formats that will launch in 2022 and 2023 include family soaps, show and travel formats. In the documentary "The Kelly Family - The Journey Continues," the famous music clan gives an insight into their lives. In "Skate Fever - Stars auf Rollschuhen," the roller-skating disco of the '80s is revived. RTLZWEI is also reviving two old hit shows: the game show "Das Glücksrad" and the guessing comedy "Genial daneben.

Various highlights are on the program at blue Sport and blue Zoom. After a successful first season, new talents will face the coaches in "Sing it your way - Ready for your talent". These were announced exclusively at the screen-up: Lo&Leduc, Stress and Naomi Lareine. In addition, Claudia Lässer, Roman Kilchsperger and Pascal Zuberbühler also spoke on stage about the importance of blue Sport as the "Home of Football" and about the extensive soccer broadcasts, including all UEFA Champions League matches.   

 SevenOne with many new launches

ProSieben is launching a new dating show, "Love is King. The show will be on ProSieben in Switzerland from October 6. SAT.1 announces more than 15 new programs at once. These include "Doc Caro - Einsatz mit Herz. The docu-series starts on September 29, 2022. Dr. Carola Holzner, alias Doc Caro, accompanied everyday life in the emergency room, on emergency missions and in the ADAC rescue helicopter up close for a year with the camera. SAT.1 announces a comeback of the cult talk show "Britt - der Talk". Talk host Britt Hagedorn will welcome new guests every day starting October 24. In addition, SAT.1 changed its on-air design at the beginning of September: The new claim "Es gibt noch viel zu sehen" is emphasized more strongly by a redesign. The central element remains the colorful SAT.1 ball.

Finally, the French station groups M6 and C8 presented their new products to advertisers. After a successful 2021/2022 season, including the 35th anniversary of the French channel M6, Group M6 is starting the new season with various innovations in all genres. On its various channels, the Group offers a wide range of programs for young and old. From entertainment and family shows to informative documentaries and original feature films, Group M6 is committed to socially relevant topics. In addition, the season will feature major music, sports and humor events that are sure to generate excitement.

During the breaks between the screenings, Pam Hügli, CEO and Partner of the communications agency Serviceplan Suisse, Benjamin Moser, CEO MediaCom Switzerland, Siri Fischer, Managing Director of IGEM (Interessengemeinschaft elektronische Medien), and Roman Reichelt, Global CMO Credit Suisse, fielded questions from moderator Johannes Hapig, Co-Editor-in-Chief Werbewoche m&k, on current topics from the industry. This year, for the first time since the anniversary event in 2019, the traditional aftershow party took place again.

The hosts were delighted with the event. Alexander Duphorn: "The broadcasters didn't promise too much when they said they were investing a lot in new ideas. But to be honest, the news that the Replay Ads will be launched as a real market solution in two weeks' time after a lot of effort outweighs everything else for me. This will revolutionize our industry. The first ads are just the beginning."

Frank Zelger from Admeira is also enthusiastic: "The screen-up proves once again that TV is the best as well as most complete live medium and provides strong emotions for all age groups. Advertisers will continue to benefit from strong TV content with high advertising impact in high-quality environments in 2023."

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