The platform "Die Ostschweiz", launched four years ago, wants to set new accents with an adapted editorial concept and adjusted personnel structures. The Board of Directors and Executive Board of Ostschweizer Medien AG, as the publisher of "Die Ostschweiz," have been intensively engaged in recent months with the further development and future orientation of the platform. Taking into account the available resources and with a view to the constantly changing media landscape, a clear growth strategy has been defined and initial measures have already been implemented to this end.
In the future, "Die Ostschweiz" would like to position itself even more strongly as an inspiring, critical, but also entertaining and surprising showcase for the region with its online and print publication. In terms of content, the focus will be on people, opinions and backgrounds.
Business activities to be further expanded
The newly acquired business units such as the online store "buch-schweiz.ch" and the local news platform "hallowil.ch" will also be integrated into this concept. Under the label "KMU-Insider", a new business publication is being set up to cover the diverse topics of the SME landscape in an exciting and emotional way.
In the course of the new positioning, the Board of Directors and the Management Board also examined the necessary resources in the various divisions. Since the previous editor-in-chief Stefan Millius will in future be concentrating more on his numerous journalistic projects and activities as a freelancer (among others at the Fog Splitters and the Weltwoche), it has been mutually agreed that Stefan Millius will officially leave the company at the end of October and from then on will only work for "Die Ostschweiz" on a mandate-related basis and as a freelancer.
Stefan Millius: "The Board of Directors understands my wish to be able to devote more time to my journalistic activities. Personally, I am glad that I will be freed from coordination and management tasks in the future and can once again concentrate fully on writing and journalistic projects. As a freelance author, I will gladly continue to be available to Ostschweizer Medien AG, which I co-founded, as needed."
Sales force strengthened
The editorial management will be taken over by the previous publishing director and co-founder Marcel Baumgartner. "I regret that Stefan Millius will no longer be part of the core team of 'Die Ostschweiz' in the future. He has made a significant contribution to the publication's growing popularity and charisma in recent years," Baumgartner said. "What follows now is not a new start, but a focus on the existing qualities of the platform. Our goal is to position it even better as a diverse, inspiring, entertaining, but also critical voice in the local media landscape."
In the publishing management, Marcel Baumgartner will now be supported by Mario Stäheli, who will also become a member of the Executive Board in the role of Sales Manager. Stäheli worked for more than 12 years as managing director of the St. Galler-, Gossauer- and Herisauer Nachrichten and positively developed the local newspapers. After an absence of around 2 years from the industry, he is returning to the media.
What appeals to Stäheli about his future job is to exploit and anchor the existing potential of the "Eastern Switzerland" brand even more broadly: "In collaboration with the countless innovative companies and institutions in Eastern Switzerland, we can certainly make a difference and create real added value for our partners."
"Eastern Switzerland" has been published since April 2018 under dieostschweiz.ch published online. Since 2020, a print magazine has also been published six times a year under the label "Die Ostschweiz", which is also available by subscription.