Nina Siegrist becomes Head of "New Audiences" for the Blick Group
From November 2022, Nina Siegrist will join the Blick Group's editorial team as Head of New Audiences and will be responsible for newsletters, podcasts, social and community.
Effective November 1, 2022, 43-year-old Nina Siegrist will join the editorial team of the View-Group. Under her leadership, the newsletter and podcast sections will be expanded and, together with social and community, increasingly integrated into the newsroom. The aim is to reach a new audience and offer existing users an even more attractive content portfolio.
At the same time, Siegrist remains responsible for New Content within the Global Media Unit. In this function, she continues to drive journalistic innovation projects and coordinates the cooperation of the editors-in-chief in a total of 12 countries.
Nina Siegrist has held various positions at Ringier and Ringier Axel Springer Switzerland since 2014 and was Co-Editor-in-Chief of Schweizer Illustrierte until the end of 2021. Since the beginning of 2022, she has been responsible for the development of editorial formats and new content vehicles in the Global Media Unit. Among other things, she launched the real estate newsletter "Homeowner" from Blick, Observer, Handelszeitung and Swiss Illustrated.
Christian Dorer, Editor-in-Chief View-Group, says: "With Nina Siegrist, the editorial team is enriched by an experienced journalist and excellent leader. We see great opportunities for Blick in newsletters and podcasts and will take advantage of them thanks to Nina Siegrist's know-how."
Nina Siegrist: "In addition to my strategic tasks within the Global Media Unit, I am very pleased to be able to drive the content innovations of the Blick Group even more intensively in the future and to become part of this wonderful team."
