Sport and equality: Ringier and Laureus commit to children
The Laureus Foundation Switzerland and Ringier as well as Ringier Axel Springer Switzerland want to intensify their media partnership. Together they are committed to children and young people in Switzerland.
The cooperation is intended to make the foundation's offerings accessible to even more children and young people. The partners can also count on the support of Laureus ambassadors such as Christian Stucki, Daniela Ryf, Nicola Spirig and Marco Odermatt. Currently, the Laureus Foundation helps around 20,000 children and young people throughout Switzerland with its seven social sports programs.
Regular exercise and sports - especially together with other children - are important prerequisites for the optimal development of children and young people. With the help of sports, the Laureus Foundation Switzerland aims to help them lead positive, inclusive and self-determined lives. To this end, the foundation finances, promotes and develops social sports programs in the areas of girls', integration and health promotion. Despite the wide range of sports on offer in Switzerland, many children are denied access to sports due to a lack of financial resources.
"With the Ringier Group, we have a strong partner at our side who shares our values. Ringier occupies a leading position in sports reporting in Switzerland, and its enthusiasm for sports is palpable," says Martin Wittwer, National Director of the Laureus Foundation Switzerland. "The media company's commitment to gender equality, for example with the EqualVoice initiative, is also admirable and in our spirit."
Support for sports programs
Through the media partnership with Ringier and Ringier Axel Springer Switzerland in the marketing, sponsorship and promotion areas, targeted sports programs are to be supported and expanded. By the end of this year, the Laureus Foundation would like to reach 22,000 children and young people and accompany them in their development into self-confident and active personalities.
For Schweizer Illustrierte, the partnership with the Laureus Foundation is particularly valuable. Silvia Binggeli, Editor-in-Chief at Schweizer Illustrierte, is very pleased about the continuation of the media partnership: "Not every child growing up in Switzerland has access to sports clubs or associations. Girls in particular are still outnumbered in sports. Through our collaboration with the Laureus Foundation, we want to change this. I am convinced that together we can make a difference here."
