Spar supermarkets have been in Switzerland since 1989. The company was founded in Holland, "Spar" means "spruce" in Dutch, which also explains the tree in the logo.
Spar Switzerland publishes the customer magazine six times a year News from the neighbor. The magazine serves to enhance customer loyalty and position the company as a supermarket with a high level of competence in all aspects of food. The content consists of editorial contributions in various sections, public reports and advertisements.
Serviceplan Suisse is in charge of the editorial content, creates different theme concepts for each issue, takes care of researching and preparing the content, and takes care of the realization up to the creation of the print documents. The magazine is sent to subscribers and suitable addresses and is also available free of charge in Spar supermarkets.
Responsible at Spar Switzerland: Marcel Küng, (Marketing Manager, Graphics & Photography). Responsible at Serviceplan Suisse: Nadja Tandler (art direction), Barbara Hasenböhler (content and text), Dominik Häuptli, Yannic Nils Cueni (consulting), Barbara Meier, Denise Goldmann (DTP), Victor Borel (image editing), Carmen Aebischer (production) Pam Hügli, Raul Serrat (overall responsibility).