100 days in office: SI boss Silvia Binggeli in the Comsumcast
Does a people magazine still have a future in the age of social media? Swiss Illustrated Editor-in-Chief Silvia Binggeli was a guest on the joint podcast of the Zurich PR Society ZPRG and the Zurich Press Association ZPV.
Reto Lipp conducted the interview with the new Swiss Illustrated-Chief Executive Officer. Silvia Binggeli is still very new in her post. Previously, she was Editor-in-Chief of the Annabelle. It specializes in the production of magazines and journals. But does a printed magazine with celebrities in focus still have a chance at all in an age of social media channels? Today, anyone can follow their celebrity on Facebook, Instragram or Tiktok. What place is there for a celebrity magazine? After all, who gets on the cover today? Who is really prominent? And where do you find celebrities in a market as narrow as Switzerland? SI editor-in-chief Silvia Binggeli ("From Guggisberg to New York") wants to combine tradition with new beginnings, mixing well-known celebrities with new figures who are given celebrity status.
In the Comsumcast, SRF journalist and presenter Reto Lipp talks to heads from the media and communications industry. The topic: How the Corona pandemic is affecting the industry. The Comsumcast is the replacement for the Communication Summit of the ZPRG and the ZPV. Due to the pandemic, the annual event at ETH Zurich was cancelled in both 2021 and 2022. A new episode of the Comsumcast is published every month.
The Comsumcast is also available on Spotify and with Apple Podcasts to listen to. It is produced by Tablecast / Christoph Soltmannowski.
