The Publishers Association launched a survey to find out what proportion of the Swiss population's media consumption is accounted for by the specialist media and how important they are.
The VSM will be giving away a Microsoft Surface Laptop of the latest generation worth 1,000 Swiss francs to all participants in the survey, which will take about five minutes. The survey closes on Tuesday at 12 noon.
Since you, dear readers, as trade media consumers, are also part of the target audience of this survey, we invite you to participate at join this link.
The latest results of this survey can be found on Q-publications.ch/studies can be retrieved.