Bodin.Consulting gives the Handelszeitung a rebranding
Logo, claim and print layout are new: As part of its digital offensive, the Handelszeitung is presenting itself with a new cross-channel appearance from Thursday. The logo and claim come from Bodin.Consulting.
The comprehensive rebranding is intended to raise the profile of the Handelszeitung and is consistently pursuing its "digital first" strategy under a uniform brand for print and digital, Ringier writes in a statement. The new logo and the consistent blue logo color are intended to underscore the title's future focus on its digital offerings. The sans-grain and sans-serif typeface is unagitated, in line with the new brand promise "Business in plain language." The logo and claim were developed in collaboration with Bodin.Consulting.
"Speaking plainly means saying things openly and getting to the point in an understandable way," says Stefan Barmettler, editor-in-chief of the Handelszeitung. "In this way, we offer our users orientation and thus a basis for decision-making in a business world that is becoming increasingly complex. On the other hand, 'plain speaking' also means having an attitude and showing strength of character."
Revised print layout
The print edition is given a revised layout that takes up this approach and anchors it visually in the reading experience. The printed edition comes across as newly tidier, with more calm and elegance as well as modernized typography. This look is rounded off by emotional image elements that break the grid and showcase the minds and topics of business. The Handelszeitung will focus strongly on the cover story in the future, while at the same time adjusting the mix of topics. The aim is to create added value for readers in the areas of investment and leadership. The investment section and tech reporting will also be expanded.
"The new branding as well as the modernization of the print edition is a consistent step in our 'digital first' strategy, with the print edition of the Handelszeitung will remain an integral part of our product portfolio and brand," says Michael Moersch, Chief Digital Officer and Head of Business Media at Ringier Axel Springer Switzerland. "With a new logo, claim and fresh print layout, we are now also signaling to the outside world the departure that we launched internally a few months ago."
