SonntagsZeitung is new media partner of the Lauberhorn races and the Adelboden Ski World Cup

The SonntagsZeitung will become the official media partner of the Wengen International Lauberhorn Races and the Adelboden Ski World Cup from 2022. A media extension will take place via other Tamedia titles. Marketing will be handled by Goldbach Publishing.

Besides the SonntagsZeitung as the official media partner, the two FIS World Cup races in the Bernese Oberland reach their target audience via other Tamedia titles, such as Tages-Anzeiger, Bernese newspaper or 24 heuresAs a partner of the races on the Lauberhorn and in Adelboden, we can help to further expand and strengthen the national presence of the two major skiing events," says Marco Boselli, co-managing director of Tamedia.

Goldbach Publishing takes over marketing

Journalistic coverage of the events will be at the discretion of the respective Tamedia editorial team. Goldbach Publishing will be responsible for media marketing.

"It's going to be tough at Chuenisbärgli in 2022. Not only on the race piste. We are delighted to welcome Tamedia and Goldbach Publishing as their marketers as new media partners at the Audi FIS Ski World Cup Adelboden," said Christian Haueter, Managing Director Ski World Cup Adelboden. "The partnership takes the marketing of the Adelboden Ski World Cup races to a new level and helps us to get the message 'Adelboden and the Bernese Oberland is skiing' out into Switzerland."

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