Blick.ch launches "Wine Channel" for German and French-speaking Switzerland
Blick and Coop Mondovino launch the "Wine Channel" for German and French-speaking Switzerland, which introduces Blick users to the world of wine. Wine journalist Shirley A. Amberg, future wine academic and Blick head of photography Tobias Gysi, and wine journalist Nicolas Greinacher are responsible for the editorial support of the channel. They will publish knowledge, portraits and reports about wine.
Blick.ch's wine channel is all about wine: knowledge about grape varieties, which wine goes with which food or everything about tasting as well as lifestyle topics such as the most beautiful wine bars or vineyards in Switzerland, as well as portraits about winemakers.
Shirley A. Amberg writes for the Wine Channel
Together with wine journalist Nicolas Greinacher and the budding wine academic and Blick photo chief Tobias Gysi, wine journalist Shirley A. Amberg will introduce the readers of German and French-speaking Switzerland to the world of wines with 20 to 30 articles and videos every month.
Third channel on Blick.ch
The wine channel was made possible by a cooperation with Coop Mondovino. The channel complements the existing offer on Blick.ch, which already consists of the sustainability channel Green as well as the real estate channel. "We are pleased to be able to implement the third vertical with a strong partner with the 'Wine Channel'," says Thomas Passen, Managing Director Ringier Advertising.
"With our verticals, we fulfill user needs. With the 'Wine Channel', we offer our users additional added value on our platform and we are very pleased that this is possible thanks to the cooperation with Mondovino," explains Katia Murmann Amirhosseini, Chief Product Officer and member of the management board of the Blick Group.
The "Wine Channel" was conceived by the Blick editorial team together with the Ringier Brand Studio. The wine channel is managed by the editorial team, while the Ringier Brand Studio of the Ringier Advertising unit creates the strategy as well as the branded content for Coop Mondovino.
