Single Sign-On of the Swiss Digital Alliance: Silvano Oeschger takes over

The joint venture Onelog was founded to develop and operate a common single sign-on solution for the Swiss Digital Alliance. Silvano Oeschger is now pulling the strings as Managing Director of the company. The Board of Directors has also been completed.

Silvano Oeschger, newly appointed Onelog Managing Director.

From June 2021, Silvano Oeschger will take over the management of Onelog, which aims to introduce a common log-in technology for media companies in Switzerland. The 31-year-old is currently Senior Product Manager Technology at TX Group and previously worked for fourteen years in various functions at Ringier, most recently as Senior Project Manager Data Services. The graduate in business informatics HF has profound knowledge in the areas of publishing and content management and is an expert in digital transformation. In his new role, Silvano Oeschger will be supported by Marcus Dauck, Head Publishing Technology & Services at Ringier, who will accompany the OneLog joint venture as Senior Adviser. Marcus Dauck has a thirty-year career in the IT sector and a wide-ranging expertise in digital publishing.

"The common goal of the Swiss Digital Alliance is that as many users as possible log in. OneLog is a huge opportunity for the Swiss media industry and I'm looking forward to helping shape it," says Silvano Oeschger.

Abdi Scheybani, who has led the Swiss Digital Alliance as external overall project manager from the beginning, hands over his role to Silvano Oeschger and Marcus Dauck with the formation of the Onelog joint venture.

The Board of Directors of Onelog was completed with the appointment of Marco di Bernardo from the CTO Pendlermedien and 20 Minuten, the CPO Tamedia Digital Product Christoph Zimmer, and from Ringier with Kilian Kämpfen and Patrick Rademacher from the Global Media Unit.

Marc Walder: "Login alliance is vital for survival".

Already in March 2021, Ringier CEO Marc Walder was appointed as Chairman of the Board of Directors and TX Group Executive Board member Samuel Hügli as Vice Chairman of the Board of Directors of Onelog. As soon as CH Media and NZZ introduce the joint digital alliance login, they also intend to participate in the OneLog joint venture.

Ringier CEO Marc Walder explains the importance of the common single sign-on: "Digital services can serve their users much better when they are logged in. This also applies to the media industry. The media brands of the alliance partners are among the leading ones in Switzerland. They need registered users to serve them with better content and better advertising products. This login alliance is vital for the survival of independent media in Switzerland."

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