Swiss Landliebe: Fresh layout and online expansion for the tenth anniversary
In its ten years of existence, Swiss Landliebe has established itself as one of the most widely read magazines in Switzerland. For its milestone birthday, it has a refreshed layout - and a new online presence with special webinars will soon follow.
Row below (from left): Denise Oechsli, Corinne Schlatter, Natascha Knecht, Lucia Clement, Jean-Robert Schaffter, Martin Müller.
Stories and know-how about country life: Whether insider tips for hiking routes, cooking recipes from country women, innovative knitting ideas or instructions for herb planting and composting: The LandLove shows rural Switzerland in an authentic and down-to-earth way. The magazine has been published every two months since 2011 and is now - according to WEMF MACH Basic 2021-1 - Switzerland's second-largest paid magazine, with 616,000 readers.
"Back then, we never thought we'd reach such a large readership," says "LandLove"-André Frensch, who has been on board since the very beginning. "We are all the more proud of what we have achieved in the last ten years. Especially in times of home offices, many people seem to have grown a longing for nature and country life: We notice this clearly in the sales at the kiosk. In addition, instructions for gardening, baking bread, and all things do-it-yourself are currently going down particularly well."
Editorial office works in country house with garden
The editorial office of the LandLove is not based in the city center, but in a country house in Herrliberg above Lake Zurich. There, numerous photo productions for the magazine are also realized around the in-house garden. "At work, we see the cattle grazing and hear the chickens clucking," says Frensch. "We want to make this idyll and deceleration accessible to our readers. In doing so, we show country life from all its sides and always follow the natural course of the seasons - a winter issue, for example, has completely different themes than one like now in summer."
The Swiss CountryLove has created a veritable ecosystem over the years with its print edition, its own book series, hiking weeks, and numerous courses on topics such as handlettering or the traditional carving of wooden cows. Alexander Theobald, CEO of Ringier Axel Springer Switzerland: "I warmly congratulate André and his team and look forward to everything that may come out of the Herrliberg editorial house in the coming years."
The print edition now appears in a slightly adapted layout and with a revised table of contents, which should make it easier to navigate through the magazine. The LandLove is also increasingly focusing on digital content in the future: The website is to become a central hub for the community, where, among other things, the online courses launched last year are to be expanded. "With the webinars, we've been able to make a big difference in the LandLove-community," says Michael Moersch, Chief Digital Officer at Ringier Axel Springer Switzerland. He predicts: "In the next few years, the popular magazine will increasingly develop into a cross-media lovebrand."
