Stories and know-how about country life: Whether it's insider tips for hiking routes, cooking recipes from country women, innovative knitting ideas or instructions for herb planting and composting: The CountryLove shows rural Switzerland in an authentic and down-to-earth way. The magazine has been published every two months since 2011 and is now - according to WEMF MACH Basic 2021-1 - the second-largest paid magazine in Switzerland with 616,000 readers.
"At the time, we never thought we'd reach such a large readership," says "CountryLove"-André Frensch, who has been on board since the very beginning. "We are all the more proud of what we have achieved in the last ten years. Especially in times of home offices, many people seem to have a growing longing for nature and country life: We notice this clearly in the sales at the kiosk. In addition, instructions for gardening, baking bread and all things do-it-yourself are currently particularly well received."
Editors work in the country house with garden
The editorial office of the CountryLove is not based in the city centre, but in a country house in Herrliberg above Lake Zurich. There, numerous photo productions for the magazine are also realized around the in-house garden. "At work, we see the cattle grazing and hear the chickens clucking," says Frensch. "We want to make this idyll and deceleration accessible to our readers. In doing so, we show country life from all its sides and always follow the natural course of the seasons - a winter issue, for example, has completely different themes than one like now in summer."
The Swiss CountryLove has created a veritable ecosystem over the years with its print edition, its own book series, hiking weeks and numerous courses on topics such as handlettering or the traditional carving of wooden cows. Alexander Theobald, CEO of Ringier Axel Springer Switzerland: "I congratulate André and his team warmly and am looking forward to everything that may come out of the Herrliberg editorial house in the coming years."
The print edition now appears in a slightly adapted layout and with a revised table of contents, which should make it easier to navigate through the magazine. The CountryLove is also increasingly focusing on digital content in the future: the website is to become a central hub for the community, where, among other things, the online courses launched last year are to be expanded. "With the webinars, we have been able to CountryLove-community," says Michael Moersch, Chief Digital Officer at Ringier Axel Springer Switzerland. He predicts: "In the next few years, the popular magazine will increasingly develop into a cross-media lovebrand.