Madonna conceives online magazine Factor-F for folic acid Switzerland
With the online magazine Faktor-f.ch, the Swiss Folic Acid Foundation finalizes its digitization strategy. Madonna designed the knowledge platform for the foundation.
Until 2020, 250,000 copies of the folic acid magazine were still printed and distributed throughout Switzerland. Now, education is being promoted on a separate online magazine. The reason for this: the personas mainly inform themselves about health topics electronically.
Madonna has a new Knowledge platform designed to convey knowledge in a fun way - depending on the topic and access via text, image, podcast, video or information graphics.
Just like a printed copy, every online edition of Faktor-F should be unique. Every year, a different illustrator takes care of that. This year it's the internationally active Swiss illustrator Pascal Staub aka Grafilu.
Responsible at the Swiss Folic Acid Foundation: Erich P. Meyer (Managing Director), Maria Walliser (President of the Foundation Board), Prof. Dr. Kurt Baerlocher (Head of the Scientific Advisory Board). Responsible at Madonna: Massimiliano Madonna (direction & concept), Eva Jäger (graphics & UI design), Iluska Gras (editorial & concept), Ladina Uhlmann (project management & author), Urs Zwyssig (author & concept), Pascal Staub (illustration), Guido Henseler (video production), Alexandra Koch (recipes), Yannick Owen (author), Marius Wenger (author).
