Blick Romandie is now live
The French-language counterpart to the German online portal Blick.ch went live on Tuesday. Among other things, it starts with a double interview with Federal Councilors Alain Berset and Karin Keller-Sutter.
Tuesday was a busy day for the French-language Blick editorial team, which moved into the Ringier offices near the Bessières Bridge in Lausanne. "This is the start of a great adventure that was launched nine months ago," said Michel Jeanneret, editor-in-chief of Blick.ch/fr, told the Keystone-SDA news agency. The Zurich media group Ringier had announced the edition for French-speaking Switzerland last fall (Werbewoche.ch reported).
News, current affairs, sports, politics and pop culture: The French-language medium aims to be a generalist and hopes to appeal to the younger generation "who are not just into entertainment," as Jeanneret says. "The average age of the team is 30, and if it weren't for me, at 48, it would be even lower," he said, amused.
The French-language portal employs 20 people, including 15 journalists. The team is divided into three areas: the Investigative Lab for French-language research, the Editing Lab for translations and adaptations, and the Creative Lab for the development of creative formats - videos, podcasts, newsletters and social networks.
Cooperation across the Röstigraben
By the end of 2022, the new medium aims to reach 700,000 unique visitors per month. It will cooperate with the German-language portal, whose content is clicked on by more than a million users every day. One of the goals is to identify attractive articles and adapt them to the cultural environment of French-speaking Switzerland.
"In the French-speaking part of Switzerland, everyone knows the View. It's an opportunity to be able to launch with such an image," said Jeanneret, who will lead the editorial team together with Thomas Deléchat, who has been appointed product owner.
Blick is already the second online portal launched by a German-speaking Swiss media group in French-speaking Switzerland this year. The French version of AZ Medien's online portal Watson has been online since the beginning of March. (SDA)
