New online platform for Bolero

The fashion and culture magazine Bolero is expanding its offering and is presenting itself with a fresh online presence as of today. The new website is designed to unite culture, style and trends and create a digital home for the finer things in life - now also in French.

The new online portal launched on Wednesday complements the existing print edition and focuses on a sophisticated mix of topics without blinkers, writes Ringier Axel Springer Switzerland in a statement. The portal features beauty tips as well as industrial lofts and travel reports, streaming tips and home office hacks. The relaunched website is no longer published exclusively in German, as was previously the case, but now also serves readers in French-speaking Switzerland with a French-language version. In this way Bolero create an offer that is unique in the Swiss luxury segment, the statement continues.

Implemented by Vertical Hub

The online presence is designed and operated by Bolero by the Vertical Hub of the Blick Group under the direction of Bettina Widmer, Head of Vertical Hub & New Audiences. As a supplement to the business publications Handelszeitung and Balance reached Bolero Ringier Axel Springer Switzerland According to with the print edition already has an audience that appreciates high-quality content and is enthusiastic about the finer things in life. This recipe for success is to be further developed in the digital edition and deepened in the three basic sections "Culture", "Style" and "Trend". In addition to the new online presence, a newsletter will be published on the publication date of the print edition, providing an overview and selected highlights.

The new webpage is now available at (German) respectively (French); plus social accounts on Instagram and Facebook. The print edition of Bolero is published six times a year and reaches around 257,000 potential readers.

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