20 Minuten wants to create added value for registered users with its platform

20 minutes wants to get to know its users better and is launching a member platform with My 20 Minuten. Through the platform, registered users would immediately benefit from a variety of advantages, according to a statement on Friday. For this 20 minutes In cooperation with Digt, the company has developed a store with new daily discount offers from various brands. In addition, new content will be published and registered users will have unlimited access to the comment function. Members will also have access to extended functions in the app and on the website, such as statistics or an overview of the content they have read.

Cooperations with other TX companies

In order to be able to offer its users attractive additional services, the 20 minutes also enters into cooperative ventures with other companies in the TX Group: Together with Swiss online marketplace Ricardo, launches 20 minutes the lifestyle channel "Reduce & Reuse" on topics related to sustainable consumption. In addition, interested registered users receive a Ricardo Gold Boost worth 39.90 Swiss francs. In cooperation with Doodle, the first newly registered users can upgrade to Doodle Premium for free.

All offers from the store, competitions with prizes and the exclusive content are marked with the new logo "My 20 Minuten" and are displayed on the new landing page My.20minuten.ch summarized. The offers are continuously adapted and expanded.

The login initiative will be accompanied by a national campaign whose subjects will be played out in the digital channels of 20 Minuten, on social media as well as in the newspaper and at OOH locations. 20 minutes With the new measures, which - as already communicated - also include the introduction of the cross-media login at the beginning of March, wants as many users as possible to be part of the 20–Minutes-community.