Blick Romandie launches on social media and presents the complete team

The French-language edition of Blick.ch is now present on YouTube, Twitter, Instagram and Facebook, where it primarily relies on videos and other content created specifically for the social networks. The French-speaking editorial team will regularly publish various video series produced by the video specialists of the "Creative Lab". It will also be in direct contact with its subscribers and aims to promote exchanges with journalists, particularly via Twitter and Instagram.

The aim is to build up a community and interact with it by the launch of the new online offering on June 1, according to a statement. "The social launch offers us the opportunity to establish an initial connection with our users and thus lay the foundation for Blick's French-speaking community in French-speaking Switzerland," Thomas Deléchat, product owner of Blick.ch in French-speaking Switzerland and head of the "Creative Lab," was quoted as saying in the release. "In order for us to offer content tailored specifically to social channels, our female journalists work closely with our digital experts. With the launch of our weekly newsletter 'Off Pol'', we are also taking the first step towards a thematic newsletter offering, driven by our Digital & Audience Manager Céline Pétremand."

Starting on Tuesday, the first free newsletter "Off Pol'" will highlight political topics from French-speaking Switzerland on a weekly basis, enriched with news from national political events. Off Pol'" is headed by editor Adrien Schnarrenberger.

Until the official launch of the new news platform in the French-speaking part of Switzerland on June 1, a special Website the social channels and the newsletter offering. For the first time, the complete 20-person team is presented there, which is divided into the three areas "Investigative Lab", "Editing Lab" and "Creative Lab" at the Lausanne site.

"We have built a strong team and we are particularly pleased that we have been able to attract as many women as men," said Michel Jeanneret, Editor-in-Chief of Blick.ch in French-speaking Switzerland. "Together, we will make Blick a strong voice in Suisse Romande."

Advertisers and agencies will also find on the countdown page the contact persons of Ringier Advertising, who are responsible for the marketing of Blick in Western Switzerland.