Grüezi, Ciao, Bonjour, Hello! Werbewoche.ch is now quadrilingual
Werbewoche.ch has been publishing in four languages since the beginning of March. This is intended to give Italian and French-speaking Switzerland, as well as an international audience, easier access to news from the industry. Other innovations include a visual relaunch and a store.
Since the beginning of March there are Advertisingweek.chthe leading online portal for the marketing, communications and advertising industry, in four languages. Readers can now choose between German, Italian, French or English - to consume news, background reports and interviews in exactly the way they are most comfortable.
Smooth visual relaunch and store
Most people have already noticed, but the linguistic evolution is accompanied by a gentle visual relaunch that also expands the options for playing and tracking modern advertising formats. Also new is the store, where print and online subscriptions as well as individual print special editions can be purchased.
Print: Same same, but different
While Advertisingweek.ch For several years now, the joint online umbrella for reports from the media m&k - The magazine for marketing and communication as well as Advertising Week the two magazines were previously published separately on a monthly basis. Since m&k - The magazine for marketing and communication received the Q-Award as the best trade medium in Switzerland after its relaunch in 2020, the joint editorial team of both magazines decided to focus the print focus in the future on m&k to lay.
Subscribers benefit
In these times of corona pandemic, home offices and limited resources, the Advertising Week will no longer appear in print on a monthly basis, but on special occasions (creative ranking, advertiser of the year). Advertisingweek.ch and in the monthly magazine m&k takes place. Subscribers benefit from more efficient use of editorial and production resources thanks to attractive price conditions.
If you have any questions, please feel free to write to corina.stevanon@galledia.ch, assistant to the group management of Galledia.
