Jonas Projer leaves Blick TV and becomes editor-in-chief of NZZ am Sonntag

After only two years, Jonas Projer is leaving Blick TV to become editor-in-chief of NZZ am Sonntag. This was announced by the media houses Ringier and NZZ on Friday. The 39-year-old will replace the current NZZ am Sonntag editor-in-chief Luzi Bernet in September.

Christian Dorer, the editor-in-chief of the Blick Group, regretted Projer's departure in the statement. He had "built up and driven forward the pioneering Blick TV project with a great deal of passion". Switzerland's first exclusively digital news channel was launched in February 2020.

It is now on a "solid foundation" and the starting position is "optimal" to "continue to take off", Ladina Heimgartner, CEO of the Blick Group, is quoted as saying in the statement. According to its own figures, Blick TV has more than 600,000 viewers per day. The temporary management of Blick TV will be taken over by a six-member management team, the statement added.

"Next digital phase"

Before becoming head of Blick TV, Projer was presenter and editorial director of the "Arena" programme on Swiss television SRF and, before that, EU correspondent for SRF in Brussels. He started at SRF as an editor for "Schweiz Aktuell". He holds a degree in film from the Zurich University of the Arts.

Projer hardly has any newspaper experience. He worked as a freelance journalist during his studies at the Basler Zeitung and the Winterthurer Landbote. Nevertheless, Projer is now to lead the NZZ am Sonntag "into the next digital phase", according to the NZZ media group.

Etienne Jornod, chairman of the NZZ media group, is quoted as saying that he has the necessary "journalistic instinct" and profound experience in the digital sector. The print edition will continue to play a central role.

But the digital transformation must also be driven forward at the Sunday title. Projer himself looks forward to the "challenging task with respect and great anticipation".

Bernet's future uncertain

Luzi Bernet is stepping down after just four years at the helm of the Sonntagszeitung. He had developed the title into "one of the most renowned media brands in Switzerland". But there had been differences of opinion "about the further development", it said. Discussions about "a possible new role within the NZZ media group" were underway. (SDA)

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