Swiss Digital Alliance launches joint login

CH Media, NZZ, Ringier, TX Group and SRG are introducing a common login for their news platforms. The introduction will be staggered: 20 Minuten from TX Group and Ringier media will start with single sign-on (SSO) in 2021. The other titles in the digital alliance are to follow in 2022.

The joint login solution will enable the media houses to better meet the needs of their users, they wrote in a joint statement on Wednesday.

With the exception of SRG, this is done with regard to the provision of journalistic content and product development as well as the playout of relevant advertising. SRG will offer the shared login as an additional, voluntary login option on its platforms.

Ringier and TX Group establish a joint venture called OneLog to develop and operate the single sign-on solution. Chairman of the Board of Directors will be Ringier CEO Marc Walder. Vice Chairman will be Samuel Hügli, member of the Group Management of TX Group. (SDA)

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