The representative online survey was conducted by Marketagent Switzerland between 7 and 16 January 2021. It asked 755 people between the ages of 14 and 74 in German-speaking Switzerland to rate the quality of the German-speaking Swiss media's reporting on the topic of Corona and to evaluate it according to selected criteria. In June 2020, the Institute already conducted a comparable survey. As was the case then, this time too no medium came up trumps with top marks - but none was rated as very poor either.
The SRF news magazines again received the best marks. SRF "Tagesschau", for example, achieved an average score of 4.6 (June 2020: 4.7) - with two-thirds of respondents rating the Corona reporting as 5 or 6 and only 8 percent as 1 or 2. SRF magazine "10vor10" (4.5; June 2020: 4.6), Srf.ch/news (4.5; June 2020: 4.5) and "Schweiz aktuell" (4.4; June 2020: 4.5) followed almost equally.
View brings up the rear
In the case of newspapers, the NZZ topped the table of scores with a 4.4 (June 2020: 4.3), followed by the Tages-Anzeiger (4.2; June 2020: 4.2) and from the Confederation (4.0; June 2020: 4.2). The NZZ was rated 5 or 6 by well over half and only 10 percent rated it 1 or 2.
Bringing up the rear - as it did in June 2020 - is the View with an average grade of 3.5 (June 2020: 3.4). Only a quarter of its readership awarded grades 5 or 6, with almost as many awarding grades 1 or 2. Around half graded the View Compared to all other media, this is the highest percentage of a grade in the 3 to 4 range.
SRF "Tagesschau": competent, but faithful to the state
But where does the Swiss population rank the media surveyed according to the criteria of "objective/independent", "faithful to the state", "competent", "scary/excited", "topical", "critical"?
Those media that have been given a respectable overall rating are also more likely to be regarded as objective, competent and up-to-date. SRF's "Tagesschau", for example, scores highly on these criteria, with approval ratings of 31, 42 and 48 percent respectively. Its reporting on Corona, however, is not considered critical by the vast majority - only 13 percent agree with the criterion "critical" here. In addition, the flagship of Swiss television - more so than all the other media surveyed - is also considered to be more loyal to the state (agreement: 26%).
Different the NZZIt is comparatively judged to have little faith in the state (approval: 16%). In terms of competence, the newspaper has the highest approval ratings (approval: 45%). It is also attested a good portion of critical reporting (approval: 27%).
All the other media surveyed show values of less than 20 percent in terms of critical reporting - with the exception of Watson.ch and SRF "Echo der Zeit" (approval: 27% and 20% respectively).
20 minutes scores points for topicality
The medium with the largest reach, 20 minutes, receives an unsatisfactory overall grade of 3.8, but a high score of 45 percent approval when it comes to topicality. Only SRF "Tagesschau" and Srf.ch/news are judged to be even more up-to-date. Furthermore, the Corona reporting of 20 minutes and especially of the View as scary compared to the other media (agreement: 33% and 41% respectively).
In the Survey by the opinion research institute Marketagent.com was exclusively concerned with how the quality of reporting on the subject of Corona is assessed. The most important Swiss-German daily newspapers (print and/or online) and television and radio broadcasts were surveyed. The quality of the reporting was rated by the respondents from 6 to 1 (6=very good, 1=very poor). It should be noted that only people who stated that they used the respective medium actually rated it.