The moving image market is in upheaval worldwide. The use ofTV offers is changing and competition in the digital distribution channels is growing. That is why ProSiebenSat.1 Media SE set the course for a platform-independent company last fall. "Our common goal is to combine all of the holding company's entertainment activities under one roof. In doing so, we are creating greater agility, leaner structures, faster decision-making channels and closer integration. This will make us more efficient in content development, acquisition and content playout and monetization, and thus more attractive for our advertising clients," explains Andrea Haemmerli, Managing Director of the new Seven.One Entertainment Group Switzerland.
New corporate design, new brand architecture
The new corporate design and brand architecture, with the correspondingly adapted names of the assigned companies and brands, carry the new self-image internally and externally and make the transformation visible. On Tuesday, the company SevenOne Media (Schweiz) AG was officially renamed Seven.One Entertainment Group Schweiz AG in the Swiss Commercial Register. Seven.One Entertainment Group Schweiz has thus entered into all legal relationships of SevenOne Media (Schweiz).