Ringier is satisfied with Blick TV
The Ringier media group is satisfied with the first few months of Blick TV. The highlight so far was the day the Federal Council announced the lockdown: The livestream recorded over 1.2 million views.
As Ringier Group CEO Marc Walder said in a video call on Wednesday, views are typically over 100,000 per day. "We are satisfied to very satisfied," he said.
Blick TV, which was launched on February 17, 2020, includes videos of 20 to 50 seconds in length in addition to the livestream. These are embedded in articles on Blick digital. Between January before the launch and April, the number of video views increased from 208,000 to 295,000, according to Walder.
Walder was "more than satisfied" with this growth. While an average of 21 videos were published per day in January, the figure has now risen to 47. This doubling is important for users and for the advertising market, Walder said. (SDA)
