m&k: What the industry says about the big relaunch

 

"Wow, you've achieved something: the rebirth of m&k! The new format is great. It appears high-quality, it's very motivating to read, and it's also taken a leap forward in terms of content."

Oliver Egger, CMO PostMail, Swiss Post CH

 

 

"The relaunch has been a success! Great format, beautiful design, clear content. My sincere congratulations."

Marianne Läderach, Head of Media Institute, Swiss Media Association (VSM)

 

 

"A beautiful new m&k, some of the finest I've seen from trade media. As a trained typesetter and microtypo obsessive, I can say that everything has been implemented according to all the rules of the art, loving craftsmanship with a lot of aesthetics. The value of print, which is always invoked, is beautifully conveyed. In addition, there are relevant topics and good texts - nothing to do with a quick browse through. A must-read for anyone interested in what's happening in the industry!"

Thomas Paszti, Publisher Medienwoche.ch

 

 

"A great new relaunched issue - good luck with it. Cleaned up, exciting and fresh looking!"

Juliane Merz, Director National Sales, Weischer.Cinema Switzerland

 

 

"The new magazine looks great and the scope is really impressive. Whoops! That's a proud issue to show off. I also like the content of the paper much better now than before. The stories are exciting, relevant and informative, yet entertaining at all times."

Daniel Schönmann, Dialog Marketing Solutions, Head Research & Communication, Swiss Post CH

 

 

"Very nice. Now you're much more likely to pick up the magazine! I'm an eye person. If it doesn't fit, I don't bother."

Andreas Häuptli, Managing Director Swiss Media Association (VSM)

 

 

"The new m&k really looks very good. Modern, fresh, timely and exciting content."

Lajos Vizner, co-owner ViznerBorel

 

 

"It looks wonderful. The design is fresh and young without wanting to appear avant-garde. I really like it. And on the inside, the articles are also very reader-friendly and appealing at the same time. Large picture areas with great portraits and photos. All in all very successful. Makes you want to browse, read and discover. Congratulations! The editorial team can be very proud - by far the most likeable title in this field."

Stephan Feldhaus, former Head of Group Communications Hoffmann-La Roche and owner of the agency Feldhaus&Partner

 

 

"I think the new m&k is very well done, I like the layout and it's also great for reading! Congratulations to the team!"

Roger Baur, Director Customer Relations / Director Reach Sales at Admeira

 

 

"A contemporary work that already stands out with its new look! Refreshing, inspiring and with really great texts. A magazine to be really proud of."

Danica Thalmann, Head of Marketing CH/AT/CEE at Teads

 

 

"How you present yourself is how you are seen. m&k has taken a big step with the new appearance. And created the visibility that the product deserves. Simple, tidy and full of energy: a magazine with a clear, individual signature. You can already look forward to the next issue."

Alexander Haldemann, CEO MetaDesign

 

 

"Finally, the m&k gets the dress it deserves. And it doesn't promise too much: the content is more than worth seeing, too!"

Daniel Zuberbühler and Maurizio Rugghia, Founders and Partners of the SiR MaRY Agency

 

 

"Congratulations on the courage of a complete overhaul - now the content and form are right. In addition, the booklet now fits in a laptop bag, which is a basic requirement in 2020."

Christian Baertschi, Chairman of the Board of Directors Serviceplan Group Switzerland

 

 

"If it's print, it's print. Today, when you read a magazine, you want to experience something and it should convey a certain feeling. The new look of m&k gives the stories the freshness they deserve."

Roger Hämmerli, Managing Director Andy Was Right

 

 

"I was really looking forward to this relaunch and am thrilled with the result. The layout is very appealing to me and I found the individual articles very readable. Haven't read so much in a magazine in a long time. Super job, dear M&K editors."

Simone Schulz, Head of Brand & Content Marketing, Goldbach Group

 

 

"In times when change is the only constant, the old familiar phrase "Never judge a book by its cover" has probably had its day. With the attainment of warp speed in the digital realm, I had a lot of fun turning the pages of the new m&k in a haptic and decelerated way. Look & feel is refreshing, content well researched and very relevant to my work environment and profession."

Guntram Friede, Head of Marketing Switzerland, Salesforce

 

 

A few days ago, the time had come: After months of preparation, "m&k - Das Magazin für Marketing und Kommunikation" was launched. The editorial team has given the predecessor product "MK Marketing & Kommunikation" a complete makeover - and has now asked the industry for an initial review. The verdicts are consistently positive and pave the way for the magazine's future.

m&k was created in collaboration with the art director Adrian Hablützel, who was also responsible for the layout of the Annabelle or from We parents was responsible for.

If you have now got a taste for the magazine yourself, you will find here all subscription information. The magazine is published together with the Advertising Week offered as a Marketing Power Package - so you are guaranteed not to miss any trends and news.