According to the PR Trendmonitor, respondents have by far the most respect for the research team of the TV consumer magazine "Kassensturz" (44 percent). One in four communications professionals fears the Tamedia editorial team (24 percent). Republic - the digital magazine for politics, business, society and culture - lands in third place with 18 percent. Swiss Radio and Television / SRF follows in fourth place (14 percent).
Less of a headache for the PR pros, however, is the magazine's research Reports, of which only one percent fear critical reporting.
An overview of the most feared Swiss investigative newsrooms:
- "Kassensturz" (44 percent)
- Tamedia editorial team (24 percent)
- Republic (18 percent)
- SRF (14 percent)
- Investigativ.ch (12 percent)
- NZZ (11 percent)
- SRG SSR (6 percent)
- Reportage (1 percent)
The PR Trend Monitor 2019 surveyed 130 professionals and executives from media outlets and PR agencies online. The survey was conducted in March 2019.