20 Minuten and GDI develop the "Media Innovation Map
In a joint workshop, 20 Minuten and the Gottlieb Duttweiler Institute (GDI) defined the media trends that are most important to them and derived various macro trends from them. The whole thing is now available as an impressive MindMap.
Data and robot journalism, blockchain, augmented reality, and new forms of work and job profiles - these are just a few of the many developments confronting media professionals and influencing how media content will be designed and offered in the future.
In a joint workshop, 20 Minuten and the Gottlieb Duttweiler Institute (GDI) defined the media trends that are most important to them and derived the following macro trends from them: "new content," "new values," "new channels," "new partners," "new users," and "new relationships. This has resulted in the "Media Innovation Map." This new working tool is intended to provide 20 Minuten employees with guidance in the complex world of technological change and digital innovation.
"The 'Media Innovation Map' is the ideal basis for approaching innovation in a more targeted way," explains Mike Herter, Head of Innovation, Social Media Advertising & Strategic Projects at Tamedia. "Above all, it should provide inspiration for our editorial team, product development and IT, as well as the publisher, in the ever-changing jungle of digital transformation."
"The changes in the media world are as fundamental as they are unmanageable," adds Jakub Samochowiec, senior researcher at GDI. "The 'Media Innovation Map' aims to put these trends and the resulting opportunities in order and help media professionals think about the new challenges in a more structured way."
The "Media Innovation Map" in full size (the image below shows a preview only) can be downloaded or ordered from 20 Minuten as a double-sided poster in world format (e-mail: mike.herter@tamedia.ch).
