CH Media and Admeira expand their cooperation
Admeira will take over the national marketing of "tele regio combi" (TRC) and TeleZüri as of January 1, 2019. As a result, Admeira now markets the six leading regional TV stations in German-speaking Switzerland TeleZüri, Tele M1, TeleBärn, Tele 1, Telebasel and TVO.
The national marketing mandate is handled in close cooperation with CH Media's TV and radio marketing unit. Regional marketing remains with CH Media. As part of the TRC marketing mandate, Admeira also advises and supports the agencies and national key accounts for TeleZüri. "We are very pleased to take another step in our proven cooperation with Admeira. Admeira has already marketed our private channel S1 very successfully in recent years, which is why the company also enjoys our fullest confidence for this new mandate," says Roger Elsener, Managing Director TV & Radio, member of the CH Media management team. "Thanks to this marketing contract, Admeira is gaining significantly in high-quality, Swiss inventory. This represents a strategic milestone in the differentiated expansion of our inventory," says Beatrice Kniel, Business Unit Director Broadcast and member of the Admeira Executive Board, enthusiastically.
Innovative pool offers for the advertising market
One of the aims of the marketing partners Admeira and CH Media is to offer the advertising market new innovative pool offers from the regional TV stations in combination with SRF1, SRF2 and SRFinfo, whose advertising impact is impressive due to its relevance, reach and Swissness, which are unique in Switzerland. Pool offers are planned, for example, in the areas of news, weather and sports, and will follow soon.
