Are the days of the print edition of Le Matin already numbered?
Le Matin, the traditional printed daily newspaper in French-speaking Switzerland, could soon be pulling the plug - sooner than expected. Resignation reigns in French-speaking Switzerland.
AZ Nordwestschweiz bases its research on a "well-informed source. According to this, the decision was made at Tamedia over Whitsun to discontinue the print edition of Le Matin, which has been in deficit for 20 years, this summer.
Tamedia denied the definitive decision to AZ Nordwestschweiz on Tuesday - the discontinuation of the print edition was only a possible scenario. Spokesman Patrick Matthey emphasized that the company intends to hold on to the strong brand anyway, regardless of whether it publishes a print edition.
This is a direction that publisher Pietro Supino announced back in December: Le Matin yes, but digital only. However, he did not announce the end of the print edition until two years later.
Tamedia already provided indications that the days of the Le Matin print edition are probably numbered with the fact that Le Matin was not included in the competence center of the unified editorial team that supplies Tamedia's daily newspapers when the shell merger took place. Instead, the Le Matin editorial team was merged with that of 20 Minutes.
Peter Rothenbühler, an expert on French-speaking Switzerland and former editor-in-chief of Le Matin, told AZ Nordwestschweiz that he was not surprised by the news. The question is not whether the print edition will be discontinued, but when Tamedia will communicate this. The French-speaking part of Switzerland has long since come to terms with the fact that it can't expect anything good from Tamedia and is only "resigned to the fact that Pietro Supino is not interested in the French-speaking part of Switzerland, but only in his profit margins. (hae)
